Why the name?

Sometimes looking into the past allows us to understand the present; and sometimes a name says something about the character of a person, or how they want to be perceived by the public, ergo: the word ‘obvious’ comes from the Latin obvius, that is, “in the way, presenting itself readily, commonplace,” from obviam (adv.) “in the way,” from ob “against” + viam, acc. of via “way.” Meaning “plain to see, evident” is first recorded 1635.

The ‘in-the-way’ part of the word obviam has made it into the company’s logo: a rock in the road, clearly in the way.

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